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Тема: Creating a campaign around a fictitious company??

Hello,
Creating a campaign around a fictitious company may have been unorthodox, but it gave the brand reach in a highly competitive market, and the campaign certainly made its mark digitally, winning coverage for being one of the longest ads ever created.Is this right information about Product innovation marketing examples? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.